Wagsmith Dog Training
Turned booking, intake, and program tracking into one calm client experience.
Business Overview
A solo-to-small dog training studio running classes and private sessions with a growing waitlist.
Problem
Booking happened over DMs, client intake was inconsistent, and progress notes were scattered across notebooks.
Discovery
We interviewed the owner and two trainers to understand how programs are structured and where clients drop off.
Workflow
Inquiry → intake form → program match → scheduled sessions → progress notes → graduation & rebooking.
Solution
A booking and client-tracking flow with structured intake, session scheduling, and shareable progress summaries.
Lessons Learned
Owners don't want software — they want their evenings back. Automation that reduces messaging is the real product.
Future Ideas
Automated check-ins between sessions and a referral flow.
Workflow Audit
See where your business is leaking time.
A short, focused intake that surfaces your biggest automation opportunities — and starts every discovery call with clarity.